6 Elements of Sales and Marketing Automation
Use sales and marketing automation to increase marketing ROI for your business. Save money and drive business when you hire an experienced online marketing agency to manage your sales and marketing automation campaign.
Increase Your ROI with Marketing Automation
Marketing automation software offers a number of features that simplify the online lead generation process. Some of these features include: search engine optimization, website page management, social media management, email marketing management, customer relationship management as well as analytics, testing and reporting tools
Search Engine Optimization
A fully robust marketing automation product allows your company to manage your search engine optimization, social media, content writing, and email marketing efforts all from one platform. Many software programs include search engine optimization templates for blog posts, landing pages, and website content pages. Many also include offer search engine optimization strategies and tips that can guide your efforts to making your website as search engine friendly as possible.
Website, Blog and Landing Page Management
Many marketing automation products include a built-in website content management system. Landing pages can be created at a click of a button. It’s easy to monitor the progress of a potential customer through the online marketing funnel: once a website visitor visits a landing page, their information is tracked and recorded. If the visitor gives out valuable contact information such as name, phone number, and interests, this information can be recorded in a customer relationship management software system.
Social Media Management
Handle all of your social media accounts from one marketing automation platform. Track customers from social media visitor or website visitor until they convert and become part of your email marketing campaign. Streamline your online marketing funnel by accessing all of your marketing information in one place. With automation software you can schedule social media posts weeks in advance and save time and money on your social media management.
Email Marketing Management
Probably the most important step in the online marketing funnel is making sure that the website visitors you converted into qualified leads become happy customers. Email marketing automation plays an essential role in the sales and marketing funnel. Send your leads information tailored to each lead’s individual wants and needs.
Customer Relationship Management Software
Which landing pages are converting the most leads? Which lead magnets and calls to action are the best at converting visitors into leads and leads into customers? Track your lead in every step of the sales cycle by using marketing automation software combined with a customer relationship management system. The more information you track, the more you’ll be able to customize your marketing campaign for each and every individual customer. If you have a personalized campaign, it’s much more likely to be successful.
Analytics, Testing and Reporting Tools
Consider a virtual chief marketing officer, or CMO. This is a valuable investment to make for your business. A skilled virtual CMO will be able to use analytics, testing, and closed loop reporting tools to ensure that your marketing ROI is as efficient and productive as possible.
To see how sales and marketing automation can benefit your business, fill out the form to the right in order to request a fully funded sales and marketing automation assessment. We will analyze your current business processes and highlight your strengths as well as areas that need improvement.