Content marketing is the new trend in the business world. Customers are searching for specific products via search engines and buying online, often without any human interaction. Blog posting is a great way to show off a businesses’ expertise and entice customers to learn more about a company or organization.
How do you appeal to your customers in the digital age?
Create blog content that stands out. Great content:
- Offers an insightful, original perspective.
- Contains useful and helpful information.
- Isn’t just about selling; it’s about meeting the customer’s needs.
How to Write a Business Blog that Converts
You’ve done the research. Blog posting is a great way to attract leads and gain sales for businesses. Not sure how to write a business blog? Well, follow these steps in order to make sure that your blog posts are increasing your marketing ROI, or return of investment.
1. Make sure your blog posts are search engine optimized.
Your blog posts won’t attract customers if your customers can’t find you on the web. Research the top keywords that are important to your business and create blog posts about those keywords. Blogs are a great way to increase your website’s visibility on the web. And more visibility equals more customers.
2. Write blog posts with a customer avatar in mind.
A customer avatar is another word for your ideal customer. Craft blog posts specifically for your ideal customer. For example, if your ideal customer is an accountant specializing in investments, create posts about the latest news and events about the stock market. Find out what your ideal customer is interested in and then write about it.
3. Use blog posts to market your products and services.
A blog post should not be a direct sales piece. Instead, write about new products or services in order to educate the customer and provide him or her with new information. Write about the products in an engaging way: showcase the benefits by providing the customer with real life examples and specific product descriptions. Avoid copyrighting jargon and let the products sell themselves.
To increase your blogging and other conversion skills, request your Sales & Marketing Automation Assessment, fill out the form to your right. We will take an indepth look into your current state of sales and marketing automation and give you a roadmap of strategies to implement into your team, training, technology, and tactics!