How To Write A Content Marketing Blog That Will Convert
You’ve often heard that “content is king” when it comes to online websites and blogs. And while that may be true, one thing is certain: content is not enough when you’re looking to improve your business’ bottom line. When you write a blog, presentation is also a key element. It is important to learn the process of writing a business content marketing blog that will get you the results you’re looking for.
The Headline One of the first things you’ll need to do is to capture the attention of your readers with an effective headline. In most cases, the title of your article should be enough to peak the interest of the reader, so make sure to choose a title that is captivating enough to catch the eye of your reader. The words in the title are the most important element of your blog. If they are not effective, the odds of your blog getting read are slim to none, and that means no conversion for you.
Tips for effective headlines include effective use of adjectives and numbers like “12 secrets” or a “rousing success.” You can also implement question words like who, what, when, where, and why to draw them in. Introduction If you already know how to write a business blog, then you understand that the introduction should immediately address the readers’ curiosity. It should state clearly what your readers will learn if they continue on and what they will gain from it. If your intro doesn’t cut it, all the work you did in preparing your headline will be lost. Scannable When it comes to the main body, you want to have your information in a concise format. According to one study, most people only read 28% of the words on a page, so if your blog is not scannable, much of your information will not get through. To create an effective blog, use lists and bullet points, bold your main ideas, and make good use of sub-headings.
At http://enfusen.wpengine.com/, we feel that an effective business blog is an artfully written piece of information that will motivate readers to take the needed steps without them realizing it.