Want to learn how to write business blog sites that convert? Better yet, it attract visitors and converts them into qualified leads? Follow these tips to turn your business blog into your best salesman.
Creating Effective Business Blog Sites for Your Organization
1. Publish a large number of quality posts to increase your visibility on the web.
The best telemarketers make the most calls. Sure, these sales people gain qualified leads because they are knowledgeable, warm, friendly, and just have a knack for building trust with strangers. Yet even the most successful and charming telemarketer has to make hundreds of calls to get a handful of qualified leads.
Just like telemarketers who have to make a high number of quality calls, internet marketers need to make a lot of quality blog posts in order to become more visible on the web. Sites ranked highly by Google are updated often. And business blog sites are a great way to ensure that your website is frequently updated with high quality, search worthy information.
If you don’t blog often enough, it’s unlikely that potential customers will find you. If you don’t write quality material, visitors won’t come back to read more. Publish relevant, engaging material often to attract more visitors and convert more sales for your business.
2. Use your business blog sites to actively engage your potential customer base.
Imagine a telemarketer reading a script. They don’t connect with the caller. They hardly allow the customer to say a word. If the customer talks and voices their questions and objections, the script reader ignores them and continues on with the script.
Needless to say, this telemarketer isn’t going to be very successful. To be a successful salesman, it’s important to actively engage with a potential lead. Show that you care. Take the time to listen. The sales call isn’t supposed to be all about the telemarketer, it’s supposed to be all about the customer. The customers want to know how the telemarketer’s business is going to meet their needs.
When you blog, don’t talk to a brick wall. Expect people to talk back. Expect people to comment, to share the blog post, to tweet about it. Say something worth saying. Don’t just spit out a sales script. Highlight new research. Share an insider business tip that made you more money. Talk about something so interesting, exciting and relevant that your readers will want to comment in order to talk to you further about your ideas.
3. Start the conversation by sharing your blog posts on social media.
Don’t forget to market your blog post. Share your blog posts on social media. Use advertising like sponsored social media posts to increase your blog readership and to attract more visitors to your website. After all, the best customers need a little help finding your business blog sites.
4. Measure your success and learn from your mistakes.
The most successful salesmen are not novices. They are seasoned professionals who’ve learned from their mistakes. They know the best time to call businessman type A and when to follow up with businessman type B.
Once you’ve blogged for several months, look at your data and find out which of your blog posts were the most successful at attracting leads and which posts were complete flops that failed to attract either traffic or lead generation.
Use marketing automation software to track your leads through the online marketing funnel. What blog articles did they read that encouraged them to sign up for your email newsletter or sign up for a free assessment? Find out which posts were the most successful at converting leads and create more posts like these. Down the line, you may even wish to create more business blog sites as you expand throughout the years.