Blogging is a key component of the new inbound marketing strategies businesses are using these days. Not only does it direct attention to your business without the overtly glaring sales tactics of the past, it provides valuable and useful information to the consumer in ways that would have been impossible in previous years. Still, while most businesses recognize the importance of blogging, few really know and understand exactly how to write a business blog. The reason for this is simple, most people are not writers and learning how to write effectively so that you reach your target audience is not usually the primary goal of a business owner. Here are a few suggestions to help you get started.
Most people approach blogging as a way of dispensing information. They are usually in business because they are experts at what they do but your blogging must also have a purpose. Your goal is to attract consumers to your website by providing them with practical content they can use. So, as you’re thinking “how to create content for my website”, you need to think about the type of content that will attract not just your consumers but also the search engines. This can be utilized for SEO (Search Engine Optimization). The fact is that the more pages your website has the better it will for your SEO. This in turn, will allow you to rank for more keywords. And when you take into consideration what your consumers are really interested in when you write your blog posts, you’ll have accomplished a major part in attracting more visitors to your site. You let them know that your site is active and that it needs to be monitored. This helps you to increase your position on the sales ranking and makes it easier for consumers to find you. If you really want to know how to write a business blog, attraction must be your first consideration.
Your next step is to get those consumers to take some sort of action. As you’re thinking “what to write on my blog,” you also need to think about your conversion strategy. Every post you create has to be viewed as more than useful information; it must be a tool to increase your business. As you think about these things consider what you would make your content engaging for your consumer. What would motivate them to click on your call-to-action (CTA) button? What would be a useful offer to someone reading this blog? As you learn how to write a business blog think about the many tools that can motivate a customer to action. The message should be clear: ebooks, whitepapers, webinars, promotions, discounts, etc. Your CTA should be clear and eye-catching so that it draws the consumer in and motivates them to do something.
Lead Them Through the Sales Funnel
With the CTAs, you will have converted your visitors into leads. After this, you will need to cultivate or nurture those leads through other ways, such as social media and email, as you lead them along through your Sales Funnel. Attracting people and leading them through this Sales Funnel through your blog is just the first step that will lead to the final sale.
Learning how to write a business blog for the non-writer is not always easy, but when you think about what it could mean for your business there is no question that the value it contributes will make the effort well worth your while. Now, start writing!