We live in a new age where technology is a part of nearly everyone’s life. Throughout the course of a day there could be many reasons why someone would be online. As a marketer, for your business it is your job to grab the attention of Internet users and direct it towards the products or services that you provide. This could be in the form of email campaigns, social websites, blogging or any other number of marketing strategies that could be done online. This type of marketing is called lead generation. While these techniques are great for tapping into the online market you don’t want to neglect the in-person potential you have at your disposal.
Many lead generation companies will point out that public speaking engagements can be the ideal time to promote your business and generate leads. When you’re speaking at an event you already have in your audience those who are already interested in what you have to say. By directing them to your business, you are tapping into one of the best sources around for lead generation. Make sure your presentation offers fresh, new ideas and is engaging enough for them to remember it afterwards and you’re well on your way. However, in this area, many people fail to take advantage of the golden opportunity set before them. By closing your presentation with an offer of something of value to them you can almost impel them to take follow through action on your website.
Take Advantage of New Marketing Software
Another gold mine that we often overlook when we’re trying to generate leads is utilizing various types of lead generation software. While we’re at the convention site we often meet all sorts of people. We tell them about our business and we exchange business cards like crazy. The problem is that we usually fail to follow through when we get home. Now, there are software that can actually take that huge pile of business cards and capture the image and upload it right into your database. Now, all you have to do is add them to your email list and follow up while your conversation with them is still fresh in their minds.
The Trade Off
Your next approach in lead generation is the trade off. Most businesses offer coupons and discounts and have been doing so for years but few offer them in exchange for something that will cost them nothing. By offering a discount or a free gift to consumers in exchange for their making contact with you, you’re able to fill your database with countless new leads.
And when it comes to creating new lead generation ideas the best marketers have learned how to think outside the box. Lead generation content marketing experts recommend that you do so in order to get the most out of your marketing campaign. While many people are avid online shoppers it does not mean that you should drop the ball when it comes to in-person exchanges as well. A smart marketer looking to generate new leads will find all sorts of lead generation techniques to build up their database because it is only with a strong database of qualified leads that you can build up your company’s bottom line.