What is SEO and how can it help my business?
SEO, or search engine optimization, involves researching and implementing strategies in order to increase a site’s website ranking on Google and other search engines. Since Google is constantly changing its algorithms, hiring an SEO agency is essential to make sure that your website is optimized to its fullest potential.
A skilled search engine optimization agency will give you the advice that you need in order to gain more traffic and convert more sales for your business.
A search engine optimization agency use a variety of on-page and off-page strategies in order to increase web page rank for your website. On-page SEO involves making sure that the best keywords are optimized in the content and code of a web page in order to increase organic traffic, or traffic from search engine results. Off-page SEO involves social media and link building campaigns to increase referral traffic to a web page. A great SEO strategy involves the use of both on-page and off-page strategies because Google and other search engines use both the keywords on a site and the popularity of a site as determined by backlinks and social media shares in order to determine a web page’s page rank for a particular keyword.
Search engine optimization agencies use these SEO tips to improve on-page and off-page SEO:
1. Optimize less competitive keywords to maximize website visitors
Search engine optimization is a complicated process. It isn’t enough to choose keywords associated with your business and place these keywords in the title tags, alt (image) tags, description, headings, and content of your website pages. In order to maximize traffic to your website, SEO agencies research the least competitive keywords pertinent to your business and optimize those keywords to maximize your website traffic. Constant research is needed in order to make sure that your website’s pages are search engine optimized to their fullest extent.
2. Measure the effectiveness of social media campaigns in attracting leads
Social media marketing ROI, or return of investment, can be measured through monitoring website traffic and recording which social media pages are generating the most referral traffic to your website. SEO companies measure social media ROI by analyzing which social media pages’ referral traffic results in conversions, such as clicking on a leads magnet. What is a lead magnet? A leads magnet involves enticing a potential customer to give out contact information in exchange for a “freebie” such as a free trial. Once a lead has given his or her contact information it is easy to track which leads result in sales.
3. Invest in an SEO content writer to create blog posts that encourage link building
The best way to generate high quality back links to your site is to develop a blog and hire a writer to develop engaging, relevant articles that will appeal to your target audience. High quality content will encourage social media sharing as well as increase the possibility of another site linking to yours in order to share your content.
Make sure that you hire a writer who is an experienced marketer. Skilled marketing consultants will be up to date with all of the latest Google algorithms and be able to use that information to increase both off and on page SEO for your business.