What are landing pages? A landing page is the page that you direct a visitor to in order to convert them into a lead. Landing pages tailored to different offers such as the solutions you offer to your customers are essential for creating a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
There are a few different tools that we recommend for creating high quality (high converting) landing pages. You really have two choices when it comes to creating quality landing pages
1- Pay a developer to build a custom landing page each time it is needed. Cost $500-$1000 with about a two week wait time. Or, use your current web developer to build out a landing page.
2- Use one of the tools below. Cost about $50 a month while giving you the ability to setup a landing page in under 30 minutes (no developer needed)
LeadPages – Leadpages.net is far and away one of the most popular tools for creating landing pages. They provide templates for any type of lead generation and conversion campaigns that you want to run. Examples: Sales, Opt-in, Webinar, UpSell, Thank You Pages, Pre-Cart, and many more. The ability to sort pages by conversion rate from current users means you’ll always have the best landing pages in your funnels. They have an easy integration with WordPress and direct integrations into most CRM and Email Marketing Tools.
Unbounce – Unbounce.com is another highly recommended tool for marketers looking to create landing pages. They provide around 100 high converting mobile optimized landing page templates with category specialization such as real estate, ecommerce, ebooks, events, and webinars. They also integrate with most CRM and Email Marketing Tools.
You really can’t go wrong with either of the above tools.