Creating a high-converting landing page is essential to any marketing strategy, and directly correlates with generating qualified leads. That’s why it is important to ensure you are crafting new, relevant landing pages that are completely optimized for conversion. There are a few key components to keep in mind when creating your landing page.
- White background
- Several studies and split tests have proven that a white background increases conversion. Check out this split test, outlining how the landing page with a white background, versus black, showed a 10.66% higher conversion rate.
- Use relevant visuals
- The best landing pages always include sharp, relevant images that complement your offer and what you’re trying to convey. Humans respond to visual content much faster than text. Landing pages with photos have a 48% high conversion rate than landing pages without photos. If your’re struggling to find or create images for your landing page, this guide will help.
- Effective headline
- A headline is often the first thing the visitor sees on a landing page. It has to attract interest, and give the visitor a complete understanding of what you’re offering. ensure it is short, sweet, and effective.