Digital Marketing Strategy Components: Landing Pages
Landing Pages in Your Digital Marketing Strategy
If you’re like most people, you’re probably wondering: what is a landing page exactly? In essence, it is a page that has been carefully designed to motivate your visitor to provide you with some personal information that will turn that obscure visitor into a viable lead; this can usually be done by giving them a high quality offer in exchange for providing you with some personal information.
Not the Home Page
For the online marketing novice, the common assumption is that the home page and the landing page are the same. While this may be true in some cases, the assumption is not necessarily accurate. The people that usually land on your home page already have some information about you; either your web address or your business name. Chances are they were referred to you or read something about you. However, these people are not the target of your inbound marketing strategies.
Those that arrive on your landing page, however, have no previous knowledge of you. They probably clicked on a link and arrived at your website. When it comes to landing page creation, you need to focus on simplicity, so avoid asking them to visit other pages on the website to find what they need to respond to your goal. Be direct and to the point so that they will be more inclined to come out of hiding and provide you with whatever information you request.
It helps immensely to fully understand what a landing page is and how to get the most out of it. Once you learn how to build landing pages you’ll be one step closer to embracing the new marketing techniques that many businesses are finding more effective.