Make the most of your marketing budget and use customer avatars as a tool to create focused advertising strategies that will appeal to your clientele.
What is a customer avatar?
Also called a buyer persona, a customer avatar is a prototype of your ideal customer. Creating a customer avatar is an essential part of any business internet marketing plan. If you know who your ideal customer is, you can create a marketing campaign catered to the wants and needs of this customer.
Who is your ideal customer?
Before starting your marketing campaign, be sure to define your ideal customer. Consider:
· Level of education
Once you have decided what your ideal customer would look like, you can consider:
· What are the wants and needs of this particular customer?
· Where should I advertise in order to reach this customer?
· What type of medium should I use in order to advertise to this customer (video, blog, social media, or directory)?
Building Customer Avatars are part of a sound plan to increase marketing ROI.
Often there is not just one ideal customer. For most businesses, there are multiple customer avatars or buyer personas for each product or service. Conduct research and gather data to develop not just one ideal customer, but multiple types of ideal customers.
Increase your return of investment (ROI) by marketing to the types of clients best served by your product. If your goal is increased website traffic, but the majority of the traffic is coming from people who would not be your ideal customers, then the time and money you’ve spent increasing your traffic will not result in more sales.
When it comes to customers, quality matters, not quantity.
Don’t make the mistake of trying to sell to everyone. If you have twenty or thirty buyer personas, you are spreading yourself too thin. Be exclusive. Gather data and decide which types of customers will meet your marketing objectives or the type of customer that you generate the most sales from. Then create your marketing campaigns based on the wants and needs of your ideal customers. The number of buyer personas that is right for your business will depend on how extensive your product line is and how much money you are willing to spend on advertising to each persona.
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