How Important are Marketing Goals and Objectives to Your Business' Success? Doing something without a vision or a proper plan is like building a product that no one wants. You not only waste your precious time and resources at building it but also end up disappointed at its impending failure.
Posts by Roger Bryan
How is voice search changing the way we approach healthcare search engine optimization? Voice search isn't new. As early as 2008 technology has been experimenting with voice activated assistants. Starting in 2010 this technology became more a part of our lives as Siri (from Apple) was born
The One Thing by Gary Keller and Jay Papasan is about focus, eliminating the crap, and commit to be the best, and be accountable to make it happen! The One Thing by Gary Keller and Jay Papasan Highlights 1:19 - The path of mastery 2:33 - Things which matter most must
Looking to better optimize your campaigns? In this video Roger Bryan covers the different dynamics for choosing keywords. Let me paint a picture for you. It's lunch, you grab your cellphone, decide to go over to Google. You type in a couple keywords, and what you're doing is you're actually
Many organizations are looking for a way to get their website visitors to journey further into their sales and marketing funnels, but are unsure of how to do it or where to start. Enfusen founder Roger Bryan explains 3 concepts that marketers often forget to include in their efforts, but are key to
One thing all organizations can get behind is not wasting money on resources that aren't furthering their business. However, most organizations are wasting their CRM and are only using 10% of its valuable insights! I sat down with our Client Success Manager, Kayla Starta, to discuss how
If you had a choice (in this blog post, you actually do), would you prefer to watch a video or read text? Most people would definitely say video, and marketers are flocking to video marketing to reach their target buyers. Leyna Chovan, our Content Manager at Enfusen, joins me in discussing the power
I absolutely LOVE to read - sometimes I'll even read the same book multiple times. The New Solution Selling by Keith M. Eades is one of those books. It's a required reading for the Enfusen sales staff, and a must-read for anyone in the tech, big ticket, coaching, consulting, or services spaces.
In this training video, Enfusen Founder Roger Bryan explains how to apply the different types of link-building SEO strategies on buffer sites, such as Tumblr, that can help increase the rank of your organization's website. Highlights 2:14 How many links to use in a post 3:17
Enfusen's Roger Bryan explains how WordPress users can optimize their onsite content using the Yoast SEO plugin. Highlights 1:04 Example Audit Results 3:10 Adding the focus keyword to content 4:25 Adding alt tags to images 5:49 Increasing keyword density 8:50 Getting the Green