Now, we know that lead magnets are a valuable, almost indispensable aspect of digital marketing. This week we’ve talked about what they do and why they work, but we haven’t talked about actually creating them yet. You can have endless information about lead magnets, but if you don’t get around to creating some, they can’t really help you or your business.
What kinds of things make a good lead magnet? There are a variety of different things you could use as lead magnets, but some are better than others. We’ve compiled a list of some of the best examples of lead magnets.
- White paper/Ebook: A short booklet focused on information about a specific topic, product, service, or idea related to your business. You want to provide enough information that the potential customer can implement a few ideas on their own, but not so much information that you’re giving part of your services away completely for free. The idea is that they find information they want within this resource, but that it also leaves them wanting or needing more. This gets them thinking about your product or service and the help your expertise can provide them.
- Free assessment or Test: Have them fill out a quiz or test that will tell them exactly why they need your product, service, or expertise. Or offer have an offer for a free in-house assessment. Get them into your office where you can talk to them in person and show them exactly why they would benefit from your product or service. This is going to get them thinking about buying. They went to your website for a reason, they needed something. If you can show them exactly what they need and why they need it using this form of a lead magnet you can get them farther into your funnel and closer to becoming a lead.
- Checklist: Tell them exactly what they need to do to achieve a certain result. Giving them a ??how to checklist will show them how they can do something they otherwise wouldn’t have been able to do on their own. This strategy shows them that you’re not all about selling-you care about helping your customers and are even willing to give away great ‘how to’ secrets for free. Again, this will get them closer to becoming a lead and actually purchasing something from you.
- RSS Feed: Give them access to a valuable blog they can subscribe to. This gives them valuable, on-going information that they can look at anytime they want, or not. Unlike a newsletter, a blog is a great way to give the potential customer the value of good information without the commitment a newsletter entails. They don’t have to read what’s on the blog unless they want to.
- Newsletter or Weekly Resource: The same idea as giving them a blog to subscribe to. This gives them access to valuable, on-going information. Unlike a blog, though, this will be delivered directly to their inbox. They won’t need to do anything but check their email in order to receive the information they want. This not only gives them constant access to good information, but reminds them weekly of your company and the services you provide.
Now that you have an idea of what a good lead magnet looks like, why don’t you try to create one? Need more information or guidance on creating lead magnets? Contact us!