3 Tips When Building an Inbound Marketing Funnel
1. Show off your expertise and build trust by creating engaging, relevant content for your inbound marketing funnel.
- Attract potential buyers to your business through creating great content for your blogs and social media. Building content is a much more cost effective way of attracting business than paid advertising.
- Advertisements have a difficult time attracting customers. They are unwanted, a nuisance that’s often muted or otherwise ignored.
On the other hand, blog posts are not all about sales. Blogs are usually written in order to give potential customers helpful, useful information. Social media promotes the most popular of these blog posts when customers or business owners share them with their followers or fans.
In order to attract customers to your inbound marketing funnel, it’s important to create high quality content that is search engine friendly.
Good content gets shared, and SEO optimized content is more likely to be found when customers search for your key terms in the search engines. Show your potential customers your expertise in your field by blogging about it. When your customers or colleagues start sharing your blogs, you will effectively demonstrate why your potential customers should trust your brand.
2. Attract qualified leads by giving away freebies such as video tutorials or white papers on topics your clients truly care about.
Online marketing companies often make the mistake of trying to convert every website visitor into a sale. It’s important to remember, however, that not every lead is qualified. Qualify leads early on in the process by using leads magnets to obtain as much customer information as possible.
Do research on the most pressing problems facing your ideal clientele, and then give away the answers in a series of white papers or videos on your website. Before gaining access to these freebies, convert your visitors into leads by requiring them to fill out a form. With the form you can narrow your online marketing funnel down to only the best prospects. Don’t only ask for a name, email address, and phone number. Instead, ask a few simple questions related to the products you offer to see if the lead legitimately would benefit from your products or services.
3. Nurture qualified leads by giving them risk free opportunities to connect with your sales team.
You used advertising and content marketing to drive traffic towards your website. You attracted qualified leads by writing white papers and producing videos on important topics in your industry. At this time the focus of your campaign should shift towards promoting interaction between prospective clients and your sales team. Engage your qualified leads in forums and on social media. Offer these leads free webinars where they can ask questions about your product line. Use email campaigns and your website to encourage your leads to take the next step and fill out a form requesting a free assessment or consultation with your sales team.
Remember, it’s a nurturing process that leads to inbound marketing funnel success.