What is it? Any online marketing effort that is paid for on the basis of the activity's success at generating leads, sales or customer acquisition. A nominal fee covering set-up costs is the industry norm.

Why do you need it? Performance marketing provides a basis for planning campaign-specific outlays. Using a combination of industry response rates and organizational resource capabilities, for example, a marketer can set realistic targets for a customer acquisition campaign, then monitor and analyze campaign data for gauging overall performance and effectiveness.

Performance Marketing Services

Search Engine Optimization (SEO)
E-mail Marketing
Affiliate Programs
Interactive Public Relations
'Zero-cost' marketing
Link building campaign thru Affinity sites